Romeo and Juliet Act 1 Scene 1 William Shakespeare
While growing older may have given me a more considered view of life there are some things that even now will drive me into a rant. One such thing is people in responsible, public facing roles who grab a headline by stating the obvious. Take, for instance, Eddie Copeland Head of Technology Policy at Policy Exchange: http://www.policyexchange.org.uk/people/research/item/eddie-copeland . I don’t know Eddie but he has a blog http://policybytes.org.uk and an impressive CV ranging from being a Parliamentary Researcher, a Congressional Intern, and Project Manager of large infrastructure projects and so on.
His offense on this occasion is his recommendation, widely publicised in the press and on the BBC last Tuesday, that the Government should offer the elderly lessons in the internet to encourage them to ‘discover life online’. I know that this is a sound bite from the Policy Exchange Manifesto which suggests that £875m is the figure required to get the final 17% online but aren’t we entering into a world of unreality here? Actually I would challenge the idea that we need £875m to tackle the problem of the final 17% (approximately 6.2 million people); that’s £141.13p per person more or less – what’s the 13p for I wonder?
It’s not that I would deny people working in the field of digital inclusion access to a slice £875m it’s an agenda that’s very close to my heart and I do not for one minute underestimate the importance of the work; it’s the approach and the short sighted attitude that makes me so cross. This is a technology manifesto intended to influence Government policy and the headline grabber is get older people online to help with problems of loneliness.
Contrast this with the interview on Giga Om with Usman Haque on May 20th just one week earlier: https://gigaom.com/2014/05/20/thingful-wants-to-crawl-the-internet-of-things-but-is-this-the-right-model/ . Usman Haque also has an impressive CV he is a founding partner of Umberellium http://www.umberellium.co.uk , founder of the Internet of Things data infrastructure and community platform Pachube.com. He is an architect, creates responsive environments and dozens of mass-participation initiatives in cities, festivals and galleries throughout the world.
His view is that being on line empowers people and gives them the opportunity to take control of their environment. He is interested in how cities can talk to people and how people can interact with where they live. While there is a view that you have to have the skills before you can interact – a little obvious – that view misses the point. If you are setting out policy you are driving something forward not focussing on remediation of the obvious problem. If the vision for the future is realistic and enticing then the means will be found to redress the issues but if the focus sets out that we have to do A before we can progress to B then we may never realise the vision never mind succeed in including the final 17%.
Policy Exchange also falls into the skills trap: teach the skills and surely the rest will follow. It is widely recognised today that skills only approaches have pretty much failed – which is why we still have the 17%, the long tail that grows ever longer. We have to address the issues of trust, confidence, and belief and benefit which means that skill is just one piece and it doesn’t follow that it has to come first.
Policy Exchange and Eddie Copeland are seeing people as passive participants in the digital world; consumers and employees. The trick is to see people as active participants who are taking control and realising value in a digital economy. In the digital world full time mono occupations have gone forever and we need to be agile, self reliant, just in time learners. Let us look at the means to achieve that as a headline.